Should you ask for the email first or last? Last. On my quiz, 91% of the people who reached the email screen gave their email, because their result was ready. Across everyone who started, 7 in 10 signed up, with no ads and no discount.
The turn.
Season 1 of my studio follows one stranger from a Google search to a sale. Episode 3 was the free gifts people trade their email for.
Most stores ask for the email first: a popup, a discount code, an empty box. Most visitors say no.
My quiz does it the other way round. It asks 8 quick questions about the visitor first, then asks for the email when their result is ready.
The proof.
These numbers count only visitors who found my sites on Google, ChatGPT and links. Anyone who came from an ad is left out.
Of the people who opened the quiz, more than half gave their email. Of the people who started it, 7 in 10 did. The average quiz turns 4 in 10 starters into sign-ups, by Interact’s count across 80 million of them.
Half of the people who signed up did it within 2 minutes 20 seconds.
Lesson 1. Start with one easy tap.
83% of the people who opened the quiz started it.
Question 1 asks what they want most, with 4 answers and one tap. No typing, no email, nothing about what went wrong.
Try this, if it fits. Could your first question be one tap about what your buyer wants? Four answers, and the email saved for the end.
Lesson 2. Make 8 taps feel short.
86% of the people who started reached question 8.
Every question takes one tap, and a bar shows how close the result is. Right after question 1, a screen shows three numbers on why the result is not a guess.
People like talking about themselves.
A Harvard study found people will give up money to answer questions about themselves. A quiz is a chance to do just that.
Try this, if it fits. Could yours fit in 8 questions or fewer, one tap each, with a progress bar?
Lesson 3. Ask for the email last.
91% of the people who reached the email screen gave their email.
The screen says: “Your match is locked. Where should I send it?” By then they had done the work, and the answer was waiting.
Try this, if it fits. Could your email ask move to the end? Mine says the result is ready, then asks where to send it.
What I do now.
These rules now shape every quiz my studio builds, and the ones in the AI marketing team I run for online brands.
Want the steps in order? They’re in my free guide, a quiz funnel that gets the email. What came after the email, the sale, is in how to sell digital products.
