How to sell digital products.

A stranger doesn’t know you yet. A small price is an easy first yes, and the first yes makes the next one easier. Researchers at Stanford called it the foot in the door, back in 1966. A small product can be part of what you already sell: one template from a bundle, a sample size, the first chapter.

Try this, if it fits: could a small version of your best seller come first?

You don’t have to guess the perfect price. Pick two, both under $25, and count how many visitors buy at each. Wait until each price has enough sales that one good week can’t fool you.

Try this, if it fits: which two prices would you be happy with?

People who find you on Google or ChatGPT land on an article, not your home page. If the article explains a problem, a small box near the top can offer the product that solves it. It reads as help, not an ad, because it’s about what they came to read (see how to rank in ChatGPT).

Try this, if it fits: your most-read page, which product does it explain?

Most of my buyers didn’t come back later to decide. They decided on the first visit. So the page they land on has to make buying easy right then: one clear button near the top, the price on show, no sign-up first.

Try this, if it fits: could someone buy from you on their very first visit?

On a phone, people scroll and read, and the button at the top is soon gone. A small bar at the bottom of the screen keeps it in reach the whole time. Many shop themes have it as a setting, often called a sticky add-to-cart.

Try this, if it fits: on your phone, scroll your longest product page. Is a buy button still in reach?

The moment after a purchase is when a buyer trusts you most. Mine showed the bigger thing they’d want next, and a smaller offer if they said no. Most stores get about 5 to 7 extra orders per 100 from an offer after checkout. One in five is about three times that.

Try this, if it fits: what would your buyers want next? Could that be an offer on your thank-you page?

Some people sign up, then wait. If your emails stop after the first week, you miss them. A short series that keeps offering the small product for a few weeks catches the ones who need time. Want this built and tested for your store? See the AI marketing team I run for online brands.

Try this, if it fits: do your emails keep going after the first week?