Build the quiz
A quiz is 8 easy taps, then the email. Each rule below has its number from my own quiz.
Pick the one choice your buyers struggle with
A quiz funnel works when it answers one question your buyer already has, like “which machine is right for me?” Each result is a real product or collection, and three or four results are enough.
Try this, if it fits: which one choice do your buyers struggle with most?
Start with one easy tap
Ask what they want, not what’s wrong. Four answers, one tap, no typing, and no email yet. “What do you want most?” is easy to answer and feels good to answer.
Try this, if it fits: could your first question be one tap about what your buyer wants?
Make 8 taps feel short
Eight questions is plenty. Give each one a single tap and show a progress bar, so people can see the end. Call it a match, not a test. After the first answer, show why the result is worth waiting for: real numbers, not a promise.
Try this, if it fits: could yours fit in 8 questions or fewer, one tap each?
Ask for the email last
Most stores ask for the email first, in a popup with a discount. A quiz asks last, when the result is ready and the bar is almost full. By then the email feels like the last step, not a toll. Let “just looking” answers skip the email and get a free guide instead.
Try this, if it fits: where does your email ask sit now? Could it move to the moment the result is ready?
Make it pay
A quiz only works when people find it, and when the result leads to a product.
Put the quiz where people read
Visitors from Google and ChatGPT land on your articles and product guides, not your homepage. Put a small “find your match” box near the top of your 3 most-read pages, right where the question comes up (see how to rank in ChatGPT).
Try this, if it fits: which are your 3 most-read pages, and which product question does each one raise?
Make the result name the problem, then one product
Read 2 of their answers back to them, name their problem, give one fix for free, then recommend one product, not five. It reads like advice from someone who listened, so the product feels like the next step. What worked after that first buy is in how to sell digital products.
Try this, if it fits: could your result name one product instead of five?
Save the answers with the email
Save each answer as a tag in your email tool. Then write one first email for each result, so it talks about their match instead of your newsletter.
Try this, if it fits: which 2 answers would make your first email feel written for them?
Want this built and tested for your store? See the AI marketing team I run for online brands.
