Lead magnet ideas that work.

A big, countable list feels worth an email before anyone opens it. Ten tips feels like a blog post. So I aim for 50 or more items, with the number in the title.

Try this, if it fits: how many options could your gift list hold? Could that number lead its title?

People want a file they can use today. They can sort a spreadsheet, filter it and pick from it, while a chart only gets looked at. 4 to 6 columns is enough, as long as it has the 2 or 3 your buyers would sort by.

Try this, if it fits: which 2 or 3 columns would your buyers sort by first?

People sign up for an answer to their own problem, not for your newsletter. One gift for each place they get stuck, picked on the homepage, lets each visitor take the answer to their own problem.

Try this, if it fits: where do your buyers get stuck before they buy? Could each stuck point get its own gift?

Put each gift on the pages that raise its question, in the middle of the page where the question comes up. Then add a “Where are you stuck?” choice to your homepage, and a small bar on every other page. Visitors from Google and ChatGPT land on inner pages, not your homepage, so the gift has to be there too (see how to rank in ChatGPT).

Try this, if it fits: which of your pages raises the question your gift answers?

Want this built and tested for your store? See the AI marketing team I run for online brands.