Be the list or the verdict ChatGPT quotes, and put a free gift at the top: three lessons from one of my sites, where ChatGPT sent 204 sign-ups.
Add Claude, Gemini and Perplexity, and AI chats brought 271 sign-ups, the same as Google. From Google Analytics, October 2026.
What the pages AI sends people to have in common.
When a buyer asks ChatGPT for the best options, it quotes pages that already list them, best with a real number for every option and the answer in the first line. If the page explains something you sell, a small box for it near the top lets readers buy (see how to sell digital products).
ChatGPT searches the web before it answers, so the page has to be found on Google too. Here’s how to get on the first page of Google.
Try this, if it fits: which list would your buyers ask ChatGPT for? Could your page be that list?

Buyers ask AI which one to pick. A page that tests the options, names the winner first and says who each one suits gives AI a clear verdict to quote. It can’t quote a page that won’t choose.
Try this, if it fits: which options could you test yourself, so your page opens with the winner?

AI visitors arrive with a question, ready to act. One useful thing above the first heading, for just an email, meets them where they land. What makes a gift worth an email: lead magnet ideas that work. A short quiz near the top works too: 9 in 10 people who took mine found it on a page they were already reading (quiz funnel).
Try this, if it fits: what one useful thing could sit above your first heading?

AI answers change, so check, fix one gap, and check again.
Ask AI the 10 questions your buyers ask, then count how often it names you, and who it names instead. The free AI visibility checker does it in 5 minutes, in your own ChatGPT.
Try this, if it fits: which 10 questions do your buyers ask AI? How often does it name you?
I pick one question where a competitor is named and I’m not, and write the page that answers it with steps 1 to 3. Asking the sites AI quoted to include you is the other way in. Then I run the check again a month later.
Try this, if it fits: which question names a competitor, and not you?
Want this done for your store? See how AI SEO for online stores works.
Be on the pages it reads: lists, comparisons and reviews in your field, your own included. Answer the question in the first line.
Mostly the same way as for Google. ChatGPT searches the web before it answers, so pages that rank and answer plainly get picked.
Close enough. On the same site they sent 67 more sign-ups, so AI chats together matched Google.
See who AI names to your buyers instead of you, and how to change it.
If a friend runs a store or a site, it takes one tap to send it straight to them.
Each guide teaches one thing I learned while building.